Representation, Reimagined

Representing creators from pitch to payment.

About Us.

Amanda Luman

Co-Founder | Legal + Partnerships

Amanda brings more than ten years of legal practice and high-stakes representation to Collab Cult. As a licensed attorney, she has structured and negotiated complex agreements, mitigated multi-layered risk, and represented clients in matters where strategic positioning and leverage determine outcome.

At Collab Cult, she oversees deal architecture, contract redlining, rate positioning, licensing strategy, and compliance oversight — ensuring creator partnerships are structured with precision, protected by enforceable terms, and optimized for sustainable growth.

Katherine Gwyn

Co-Founder | Strategy + Operations

Katherine brings agency-level strategy, operational leadership, and brand partnership infrastructure to Collab Cult. With experience supporting large consulting and creative teams, she has overseen multi-division business operations, managed complex resourcing across high-volume client portfolios, and optimized workflows to elevate performance and strengthen client relationships.

At Collab Cult, Katherine leads talent positioning, brand development, deal pipeline management, and performance alignment — ensuring creator partnerships are strategically matched, operationally disciplined, and built for sustainable growth.

Strategic Creator Representation

We provide full-service management for creators — from brand development to contract execution and payment enforcement.

✔ Brand Outreach & Acquisition
✔ Rate Benchmarking & Negotiation
✔ Contract Review & Redlining
✔ Usage & Licensing Oversight
✔ Campaign Management
✔ Invoicing & Payment Protection

Current Offerings

Flat-Rate Representation

Comprehensive, proactive management for creators building long-term brand equity.

Percentage-Based Representation

Commission-only partnership aligned around closed deals.

Strategic Advisory

High-level negotiation and contract support for priority campaigns.